BBVA BRAND SITE
BRANDING & MARKETING
BBVA has a strong and recognizable brand, but their original brand book was a physical document spanning nearly 350 pages. This created challenges for global teams—content was often outdated, difficult to navigate, and not easily accessible. I helped design a centralized Brand Guideline site to digitize the brand book.
The goal was to ensure that teams worldwide could easily access up-to-date brand assets and guidelines, improving efficiency and maintaining consistency across all projects. This digital resource replaced the cumbersome physical book, offering a streamlined, user-friendly platform that ensured alignment with BBVA’s brand standards.